Finally, a real “country club” | 26.05.05

Thailand’s most embarrassing ad contest is heating up. Having watched on the sideline while the Bangkok Metropolitan Administration’s “City of Angles” advertisement was receiving all the attention (at least from this blog), the Thai government has now revived the ill-conceived and miscarried Thailand Elite program and advertised it in such high-profile magazines as The Economist and BusinessWeek.

SOMETIMES THERE WILL BE MARBLE UNDERFOOT.
SOMETIMES THERE WILL BE SAND.
BUT IT WILL ALWAYS FEEL LIKE RED CARPET.

Introducing Thailand Elite: the world’s first country membership program.

The Best of Thailand, selected and refined for you pleasure. Enhanced by benefits and privileges, exclusive to members, for living, business and leisure.

Take steps to secure your position in this club, supported by the Thai government.

And you will soon discover that the best of Thailand is reserved for the Elite.

Sure, the best of Thailand is reserved for holders of little plastic cards that, unlike Visa, nobody knows about, but why rub it in?

13:14 ▪ miscellanea, politics

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