Apirak Today | 3.04.05
That might as well replace “Bangkok Today” (“กรุงเทพฯ วันนี้”) as the masthead of the newsletter published by the Bangkok Metropolitan Administration.
Out of the 72 photographs (excluding the collage on the front cover) present in this 20-page bulletin, 42 feature Governor Apirak Kosayodhin. I know the governor is a marketing man by training, but even thinking in those terms, is this really the right way to sell a product?
One way to find out: I’ll put up some of those photos and you can tell me whether they increase your approval or appreciation of our oh-so-photogenic city chief.
Today’s theme is Dress Code.
Apirak & Co in pinkish polo shirts.
Apirak & Co in white polo shirts.
Apirak & Co in faux firefighters’ uniform.
Apirak & Co in workout gear.
Apirak & Co with matching windbreakers (that must’ve been during Bangkok’s notoriously breezy winter). Apirak’s being the boss, his colors are the reverse of his staffers’.
Apirak & Co in red polo shirts.
Apirak & Co in light blue polo shirts and white visors.
Marketing indeed. But is it working for you?
P.S. Hong Kong was fantastic. Unfortunately, Bangkok’s weather switched into full summer mode while I was frolicking in the temperate climes and struck me so harshly upon my return that I couldn’t do anything for two days on end. Good thing I don’t have to wear one of those windbreakers.
Update Apirak Today 2.
01:51 ▪ politics
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